Unethical business practices can have a significant negative impact on the quality of the experience a customer has with a product or service. For example, if a company engages in deceptive advertising or misleads customers about the quality or safety of their product, it can lead to a loss of trust in the brand and a decrease in customer satisfaction. Similarly, if a company uses exploitative labor practices or engages in environmental damage, it can lead to a tarnished reputation and negative associations with the brand. All of these factors can contribute to a decreased quality of the customer experience.The International Organization for Standardization (ISO) is a non-governmental organization that develops and publishes international standards for various industries. One way that the ISO is trying to encourage ethical business behavior is through the development and promotion of ISO 26000, a standard on social responsibility. This standard provides guidance on how organizations can operate in a socially responsible manner and includes principles such as accountability, transparency, and respect for human rights. By encouraging businesses to adopt these principles, the ISO hopes to promote ethical behavior and improve the quality of the customer experience. Additionally, the ISO offers certification programs for companies that comply with their standards, providing a tangible incentive for businesses to engage in ethical practices.