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Congress Tourism

Congress tourism is a growing MICE market segment. Congress tourism takes up to 30 % of the hotel reservation around the world, but only 5—7 % in Russia. Some of the most popular congress places have always been Check Republic and Cyprus. Russian capitals Moscow and St. Petersburg are gaining popularity as well lately.

According to HCD Group, a big consulting company, more than 150 large congresses, conferences and workshops are held in Moscow annually. Each event is attended by 100—300 participants, that is average for Europe, but less than in East Asia and America, where large congresses draw up to 5—7 thousands participants.

As the specialists note, the major bulk of congress-conference clients are financial, computer, pharmaceutical and insurance companies. The average duration of the event is from two to four days. The typical service includes charter flights to and from the location and accommodation in best hotels of major resort cities.

Popular travel destinations are gradually becoming popular congress destinations as well. Such countries as Turkey, Spain and Greece are in high demand during low season when 4—5 star hotels are not packed and offer accommodation discounts.

Individual congress tourism differs from exhibition tourism because it doesn’t require standard promotion and previous advertisement. Usually individuals come to a travel agency having received the invitations personally in need of standard travel package including visas, air tickets, transfers and accommodation.