Exercise 1. Choose the necessary word and put it in the sentence.

1. If the price on this product ... ,

nobody will buy it. 1 go up

2. They should ... some tests and pass

the results to R.D. 2 schedule

3. This company is the ... in this field,

they can sell this product at the lowest

price. 3 packaging

4. Customers do care about the price

on this product, it is a very ... 4 competitor

5. ... influences the desire of a

customer to buy. 5 price leader

6. Our ... has become the price leader in

selling computer programmes. 6 price sensitive item

Exercise 2. Answer the questions.

1. Who is the price leader in your business?

2. How can you become a price leader? What should you do for this?

3. How should one start a promotional campaign?

4. Why is it dangerous to produce price sensitive goods?

5. Why is it important to have competitors in business?

6. What should you do to leave your competitors behind?

7. What knowledge must you have to be good at marketing?
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