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The Chevrolet Malibu is the Folgers Crystals of automobiles—people think it's amazing partly because they don't know what it is—in this latest "Real People, Not Actors" spot from Commonwealth/McCann.
With cameras rolling, Chevy stripped the branding off the vehicle and invited regular people to explore it. The first three people who pipe up in the spot wonder aloud if it's a Lexus, an Acura or a BMW. Later, they peg the price of the car at between $50,000 and $80,000.
Don't they feel foolish when they learn it's a Malibu, and it starts at $22,500?
The Chevrolet Malibu is the Folgers Crystals of automobiles—people think it's amazing partly because they don't know what it is—in this latest "Real People, Not Actors" spot from Commonwealth/McCann.
With cameras rolling, Chevy stripped the branding off the vehicle and invited regular people to explore it. The first three people who pipe up in the spot wonder aloud if it's a Lexus, an Acura or a BMW. Later, they peg the price of the car at between $50,000 and $80,000.
Don't they feel foolish when they learn it's a Malibu, and it starts at $22,500?
Answers & Comments
С камеры прокатки, Чеви лишили брендинга от транспортного средства и пригласил обычных людей, чтобы изучить ее. Первые три человека, которые труб в месте чуда вслух, если это Lexus, Acura в или BMW. Позже, они привязывают цену автомобиля на $ 50,000 между $ 80,000 и.
Они не чувствуют себя глупо, когда они узнают, что это Малибу, и он начинается с $ 22,500?