Market research
Vocabulary
Terms in market research
1 Choose the correct option in italics to complete the excerpt from a report.
We carried out primary 'research / market / promotion on our target / objective/ goal audience and now plan to arrange further feedback. The next stage will use a combination of both online assessments / surveys / evaluations and focus *panels/teams/groups. In order to carry this out as cost effectively as possible, the sample amount/quantity/size will be small. In addition, 'primary/ secondary/minor research will also be carried out using existing data available on the internet.
2 Complete the meeting notes with the words in the box. There is one extra word.
analysis customer satisfaction in-depth qualitative
quantitative researchers respondents tester
Action points
• Select a product
new features.
• Contact any
group to use the updated app and report back on
who have not yet returned their surveys from
batch 1. Check whether they need any assistance in answering questions.
• Create a batch
3
questionnaire to identify whether there was
a positive reaction to the new app from the target audience.
Brief the 4 answered in the " about the level of detail required when questions are interviews. 5
• Arrange a meeting to discuss the findings from the data 6_
agree the best method of communicating the information.
and
• Add details to the report explaining why' research methods are being used in the second part of the study (as the client wishes to use statistics).
Vocabulary
Terms in market research
1 Choose the correct option in italics to complete the excerpt from a report.
We carried out primary 'research / market / promotion on our target / objective/ goal audience and now plan to arrange further feedback. The next stage will use a combination of both online assessments / surveys / evaluations and focus *panels/teams/groups. In order to carry this out as cost effectively as possible, the sample amount/quantity/size will be small. In addition, 'primary/ secondary/minor research will also be carried out using existing data available on the internet.
2 Complete the meeting notes with the words in the box. There is one extra word.
analysis customer satisfaction in-depth qualitative
quantitative researchers respondents tester
Action points
• Select a product
new features.
• Contact any
group to use the updated app and report back on
who have not yet returned their surveys from
batch 1. Check whether they need any assistance in answering questions.
• Create a batch
3
questionnaire to identify whether there was
a positive reaction to the new app from the target audience.
Brief the 4 answered in the " about the level of detail required when questions are interviews. 5
• Arrange a meeting to discuss the findings from the data 6_
agree the best method of communicating the information.
and
• Add details to the report explaining why' research methods are being used in the second part of the study (as the client wishes to use statistics).
More Questions From This User See All
Answers & Comments
We carried out primary research on our target audience and now plan to arrange further feedback. The next stage will use a combination of both online surveys and focus groups. In order to carry this out as cost effectively as possible, the sample size will be small. In addition, secondary research will also be carried out using existing data available on the internet.
Action points:
• Select a product tester
• Contact any respondents who have not yet returned their surveys from batch 1. Check whether they need any assistance in answering questions.
• Create a quantitative questionnaire to identify whether there was a positive reaction to the new app from the target audience.
• Brief the researchers in the in-depth qualitative interviews about the level of detail required when questions are answered.
• Arrange a meeting to discuss the findings from the data analysis and agree the best method of communicating the information.
• Add details to the report explaining why quantitative research methods are being used in the second part of the study (as the client wishes to use statistics).