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Smell is a common trick used to get shoppers spending. Most supermarkets now welcome customers with the smell of fresh bread or roast chicken to make you hungry, in which case you are much more likely to buy food.
The way that products are displayed also plays a very important role. More popular items are usually in the middle of aisles so that you have to walk further, past more products to reach them. Products that shops want to promote are piaced at eye-level or at the end of aisles to get maximum attention. Many gompanies pay shops to place their products there.
Even the way floors are designed can make you spend more. In many supermarkets, the tiles in alsies with expensive items are smaller so that it sounds as if your trolley is moving faster, which makes you slow down and spend more time in that area
Retailers would quickly go out business if we walked straight in, bought what we needed, then walked straight out again.
Smell is a common trick used to get shoppers spending. Most supermarkets now welcome customers with the smell of fresh bread or roast chicken to make you hungry, in which case you are much more likely to buy food.
The way that products are displayed also plays a very important role. More popular items are usually in the middle of aisles so that you have to walk further, past more products to reach them. Products that shops want to promote are piaced at eye-level or at the end of aisles to get maximum attention. Many gompanies pay shops to place their products there.
Even the way floors are designed can make you spend more. In many supermarkets, the tiles in alsies with expensive items are smaller so that it sounds as if your trolley is moving faster, which makes you slow down and spend more time in that area
Retailers would quickly go out business if we walked straight in, bought what we needed, then walked straight out again.
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a good smell when entering a store is good marketing. if at the entrance it smells of fresh bread or sweets, then you will get hungry and want to buy something. there are also tricks with the arrangement of products, the most frequently purchased products are in the middle and by the time you get to them you will look at many more different products. there are also tricks with the floor, if the patterns on the floor are small, then it seems that you are moving fast and because of this you slow down to spend more time in one section or another.