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In 1965 the Вenetton company was formed as a partnership with Luciano as Chairman, his brother Guilberto in charge of administration, their younger brother running production, and Guiliana as chief designer. The firm’s success depends on a family structure which is now rare in Italy and the rest of Europe. Six of their eleven children also work in the company. However, Luciano has also come to include friends and colleagues in the business once they have demonstrated a solid commitment to the firm, which is why he is unconcerned about the group’s future.