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Apple's chief designers managed to create a new technology - a multitouch phone. Jobs knew it was a risk - will people find it convenient to type on a touchscreen? But the pay-off could be huge: if the phone's only interface was a touchscreen, it would be endlessly flexible you would be able to use it not just for talking and music but for anything else.
Apple spent over thirty months designing the device. An approximate 150 million US dollars are said to have been spent on the project.
As a result, the iPhone was introduced at the Macworld convention in San Francisco in 2007. Hundreds of customers lined up outside the stores in the US when the iPhone went on sale. Soon the iPhone was available in some European countries like France, the UK and Germany.
Since then Apple managed to develop a highly effective system distributing its devices on markets in different countries and regions.
Among the characteristics associated with Apple the most valued one is the attention to innovation. Smartphones are a large step forward when compared to predecessors. The 6th generation iPhone is the most innovative line of Apple smartphones.