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Making the most of the diplomatic opening will take political will on both sides. Nobody expects the United States to lift the embargo before its election in 2016. But few expect a Republican president to roll back the new policy. Polls show bipartisan support for it; many Cuban-Americans approve. However, lifting the embargo will require lobbying by business—and encouragement from Havana. “Facts on the ground in Cuba will do more to change [American] policy than anything else,” says Jeff Flake, a Republican senator who favours lifting it.