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Fill in the prepositions or adverbs
Teenage marketing: word-of-mouth approval
The natural habitat (1) ___________Japanese teenagers is a small area (2) ____________central Tokyo between Shibuya and Harajuku stations which is full (3) ________ boutiques and music shops. (4)__________weekends, teenagers (5) _________the city and the surrounding provinces go there to spot the latest street fashions. The area is also a magnet (6)__________ anyone researching or selling (7)_________ the teenage market: fashion and cosmetics companies, record producers, editors (8)_________young fashion magazines, soft drink and snack promoters, and makers (9)___________games and gadgets.
One such company was Bandai, the toy company responsible (10) ________ Tamagotchi, the eggshaped, pocket- sized virtual pet which swept the world in the late 1990s. Tamagotchi's first appearance was (11) ______ a test marketing exercise (12)______ the streets (13)_________Shibuya.
The schoolgirls that saw it were so impressed that told all their friends, and the first Tamagotchi to hit the shops sold (14) ________immediately. Such is the power of word of mouth. Normally, word-of- mouth promotion is free, but impossible to arrange. In Japan it can be arranged__________ (15) ________ a price. There are agencies (16) _________hundreds (17) __________teenagers (18)________their books who receive new products and tell their friends (19)_______ them, others are paid to queue up (20)__________ a new product or opening of a new store, creating an "artificial buzz" (21)_______it. Mr. Morita set (22) ______the agency Teens Network Ship which is the best specialist (23)____________the teenage market, and often uses informal, word-of-mouth style marketing methods. It has a register of 2000 senior high pupils in the Tokyo area, and is now expanding nationally. Information spreads more rapidly (24) _______the 15 to 18 age group than (25) ______any other life stage. A teenager tells (26) __________average 50 of his or her friends (27) _________the "discovery", so that a group of 1,000 can spread the word (28) ________-50,000 or more.
Fill in the prepositions or adverbs
Teenage marketing: word-of-mouth approval
The natural habitat (1) ___________Japanese teenagers is a small area (2) ____________central Tokyo between Shibuya and Harajuku stations which is full (3) ________ boutiques and music shops. (4)__________weekends, teenagers (5) _________the city and the surrounding provinces go there to spot the latest street fashions. The area is also a magnet (6)__________ anyone researching or selling (7)_________ the teenage market: fashion and cosmetics companies, record producers, editors (8)_________young fashion magazines, soft drink and snack promoters, and makers (9)___________games and gadgets.
One such company was Bandai, the toy company responsible (10) ________ Tamagotchi, the eggshaped, pocket- sized virtual pet which swept the world in the late 1990s. Tamagotchi's first appearance was (11) ______ a test marketing exercise (12)______ the streets (13)_________Shibuya.
The schoolgirls that saw it were so impressed that told all their friends, and the first Tamagotchi to hit the shops sold (14) ________immediately. Such is the power of word of mouth. Normally, word-of- mouth promotion is free, but impossible to arrange. In Japan it can be arranged__________ (15) ________ a price. There are agencies (16) _________hundreds (17) __________teenagers (18)________their books who receive new products and tell their friends (19)_______ them, others are paid to queue up (20)__________ a new product or opening of a new store, creating an "artificial buzz" (21)_______it. Mr. Morita set (22) ______the agency Teens Network Ship which is the best specialist (23)____________the teenage market, and often uses informal, word-of-mouth style marketing methods. It has a register of 2000 senior high pupils in the Tokyo area, and is now expanding nationally. Information spreads more rapidly (24) _______the 15 to 18 age group than (25) ______any other life stage. A teenager tells (26) __________average 50 of his or her friends (27) _________the "discovery", so that a group of 1,000 can spread the word (28) ________-50,000 or more.
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The natural habitat (1) __for___Japanese teenagers is a small area (2) __in____central Tokyo between Shibuya and Harajuku stations which is full (3) __of___ boutiques and music shops. (4)__At____weekends, teenagers (5) __from___the city and the surrounding provinces go there to spot the latest street fashions. The area is also a magnet (6)__to___ anyone researching or selling (7)__on___ the teenage market: fashion and cosmetics companies, record producers, editors (8)__of___young fashion magazines, soft drink and snack promoters, and makers (9)__of___games and gadgets.One such company was Bandai, the toy company responsible (10) _for___ Tamagotchi, the eggshaped, pocket-sized virtual pet which swept the world in the late 1990s. Tamagotchi's first appearance was (11) __like__ a test marketing exercise (12)__in__ the streets (13)_of___Shibuya.
The schoolgirls that saw it were so impressed that told all their friends, and the first Tamagotchi to hit the shops sold (14) __out___immediately. Such is the power of word of mouth. Normally, word-of-mouth promotion is free, but impossible to arrange. In Japan it can be arranged__according__ (15) ___to__ a price. There are agencies (16) __for___hundreds (17) ___of___teenagers (18)___in__their books who receive new products and tell their friends (19)__about___ them, others are paid to queue up (20)___for___ a new product or opening of a new store, creating an "artificial buzz" (21)__to___it. Mr. Morita set (22) __up___the agency Teens Network Ship which is the best specialist (23)___on____the teenage market, and often uses informal, word-of-mouth style marketing methods. It has a register of 2000 senior high pupils in the Tokyo area, and is now expanding nationally. Information spreads more rapidly (24) __within__the 15 to 18 age group than (25) __at__any other life stage. A teenager tells (26) ___in___average 50 of his or her friends (27) __about___the "discovery", so that a group of 1,000 can spread the word (28) __to___-50,000 or more.