Помогите пожалуйста с переводом текста. Не надо копировать из Переводчика. Crises can strike any company at any time. Microsoft, ValueJet, Chrysler, Pepsi and the tobacco industry are some of the most recent companies that can attest to this fact, but they are not the only ones. Crises do not discriminate based on a company's size or notoriety, and they can hit when a company least expects them. They come in many forms - strikes, layoffs, product recalls or allegations of misconduct, but while some of these may seem small, every crisis has the potential to damage the reputation of a company.

Regardless of the severity of the situation, crises pose a serious threat to companies - not only to their reputation but their fiscal health as well. When Odwalla's apple juice was thought to be the cause of an outbreak of E. coli bacteria, the company lost a third of its market value. The same allegation against Jack in the Box restaurant in 1993 caused the hamburger chain's stock price to fall from $14 a share to nearly $3 a share.1 On the other hand, some companies emerge from crises unscathed in the eyes of consumers and investors. Johnson and Johnson is one such company. After it was discovered that its Tylenol capsules had been laced with cyanide, Johnson and Johnson reacted in such an effective way that the case is now well-documented as an example of successful crisis management.