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Coca-Cola is probably the world’s best-known taste, and was the first truly global brand. Dr.JohnStith Pemberton, a pharmacist from Atlanta, Georgia, invented the drink. He mixed the Coca-Cola syrup, which was combined with carbonated water to make a popular soda fountain drink, in the local Jacob’s Pharmacy.
The first customers, who paid a handsome 5 cents a glass, pronounced the drink to be “excellent,” “delicious and refreshing.”
Dr. Pemberton’s partner and book-keeper, Frank M. Robinson, suggested the product’s unusual name and wrote it down in his florid handwriting, feeling that the “two C’s would look well in advertising.” The first advertisement for the drink appeared in the Atlanta Journal, and handpainted oilcloth signs indicated which soda fountains offered the product. This was just the first step in a fantastic co-operation between the brand and advertising, which has made the trademark universally recognized.
A continuous stream of slogans have entered the collective consciousness, from “Drink CocaCola” in 1886, the iconic “I’d Like to Teach the World to Sing” television advertisement of 1971, right up to the simple assertion “Real” of today’s campaign.
Coca-Cola is probably the world’s best-known taste, and was the first truly global brand. Dr.JohnStith Pemberton, a pharmacist from Atlanta, Georgia, invented the drink. He mixed the Coca-Cola syrup, which was combined with carbonated water to make a popular soda fountain drink, in the local Jacob’s Pharmacy.
The first customers, who paid a handsome 5 cents a glass, pronounced the drink to be “excellent,” “delicious and refreshing.”
Dr. Pemberton’s partner and book-keeper, Frank M. Robinson, suggested the product’s unusual name and wrote it down in his florid handwriting, feeling that the “two C’s would look well in advertising.” The first advertisement for the drink appeared in the Atlanta Journal, and handpainted oilcloth signs indicated which soda fountains offered the product. This was just the first step in a fantastic co-operation between the brand and advertising, which has made the trademark universally recognized.
A continuous stream of slogans have entered the collective consciousness, from “Drink CocaCola” in 1886, the iconic “I’d Like to Teach the World to Sing” television advertisement of 1971, right up to the simple assertion “Real” of today’s campaign.
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Кока-кола - это, вероятно, самый известный в мире вкус, и это был первый реальный мировой брэнд. Доктор Джон Пембертон, фармацевт из Атланты, Джорджия, изобрел напиток. Он смешал сироп Кока-кола, который соединил с газированной водой чтобы сделать популярный содовый напиток в местной аптеке Джейкоба.Первые покупатели, которые платили 5 центов за стакан, который был заявлен как "отличный", "вкусный и освежающий".
Партнер доктора Пембертона и бухгалтер Франк Робинсон, предложил необычное имя продукта и написал его витиеватым почерком, чтобы "две С гармонично смотрелись в рекламе". Первая реклама напитка появился в Атлантском журнале и расписанная страница указывала, что представляет собой продукт. Это был только первый шаг в фантастическое сотрудничество между брэндом и рекламой, которая сделала эту марку всемирно популярной.
Непрерывный поток слоганов вошли в коллективное сознание, от "Пей Кока-колу" в 1886, портретного "Я хотел бы научить мир петь" в телевизионной рекламе в 1971 году, вплоть до простого утверждения "Реально", как в сегодняшней рекламе.