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Coca-Cola is probably the world’s best-known taste, and was the first truly global brand. Dr.JohnStith Pemberton, a pharmacist from Atlanta, Georgia, invented the drink. He mixed the Coca-Cola syrup, which was combined with carbonated water to make a popular soda fountain drink, in the local Jacob’s Pharmacy.
The first customers, who paid a hand¬some 5 cents a glass, pronounced the drink to be “excellent,” “delicious and refreshing.”
Dr. Pemberton’s partner and book-keeper, Frank M. Robinson, suggested the pro¬duct’s unusual name and wrote it down in his florid handwriting, feeling that the “two C’s would look well in advertising.” The first advertisement for the drink appeared in the Atlanta Journal, and handpainted oilcloth signs indicated which soda fountains offered the product. This was just the first step in a fantastic co-operation between the brand and advertising, which has made the trademark universally recognized.
A continuous stream of slogans have entered the collective consciousness, from “Drink Coca¬Cola” in 1886, the iconic “I’d Like to Teach the World to Sing” television advertisement of 1971, right up to the simple assertion “Real” of today’s campaign.