The Coca-Cola Sprite Boy в тексті). In the early 1940s, an elf-like cartoon figure - a sprite - made his appearance in magazines advertising for Coca-Cola. Sprite Boy, who was the first face used to brand Coca-Cola, came about because of (1) Although the brand's name was "Coca-Cola," many people had given it the nickname "Coke" instead. At the time, the Company discouraged the use of "Coke," but people continued to use the name. The company finally accepted it and in June 1941, the abbreviation "Coke" was used for the first time in magazine ads. The campaign began (2). The elfin character Sprite Boy appeared in ads with a mischievous smile, often with stars around him (3). Only the head and hands of Sprite Boy were shown - never a body. Sprite Boy was often used in advertising wearing two hats - a bottle cap and a soda jerk's hat-(4).Sprite Items featuring Sprite Boy have always been popular with those ( 5 ) Boy was featured on advertising and promotional materials appearing on signs , cartons , posters , clocks , toys , and games until 1953. The character also helped support the introduction of king - sized packaging ( 6 ) A to represent both sides of the Coca - Cola business B who appeared in magazine ads C what the company perceived as a problem in the marketplace D representing his sparkling personality and the bubbles in Coke E who collect Coca - Cola memorabilia Teqori F what the advertising image of Sprite Boy symbolized G to connect the names " Coke " and " Coca - Cola " with Sprite Boy Huntil he was phased out of advertising by 1957-58​