The main goals of advertising are to create awareness, provide information, convince, remind, and persuade to make a purchase decision. The ultimate goals are to achieve the desired response in consumer behavior: cognitive (recognition, fame, prestige of the brand, etc.); emotional (admiration, predisposition, aesthetic satisfaction, etc.); behavioral (incentive to trial purchases, increase the intensity of consumption, increase loyalty to the brand, etc.).
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The main goals of advertising are to create awareness, provide information, convince, remind, and persuade to make a purchase decision. The ultimate goals are to achieve the desired response in consumer behavior: cognitive (recognition, fame, prestige of the brand, etc.); emotional (admiration, predisposition, aesthetic satisfaction, etc.); behavioral (incentive to trial purchases, increase the intensity of consumption, increase loyalty to the brand, etc.).
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