WHY DO WE BUY?
Very day, people buy products from
E
shops, markets or the internet. Some
products are essential, but others
aren't. An product is something that
we need, for example, basic food. A?
product is something that we want, but
isn't always necessary, like clothes with
designer labels or a new mobile phone
Advertising is very important for non-
essential products. For example, these days
most people have got a mobile phone. A
mobile phone company uses advertising to
make people change their phone and buy
a new one. Advertising also makes people
choose a particular 2. When people buy
a new pair of trainers, for example, they
often choose a brand. It's very important
to make their brand popular with
advertising
Look at the advert for Tommy Hilfiger
glasses. The people look attractive and
cool. But is it the advert, the product, or
the brand which is attractive? A lot of
people buy the product because they like
the brand, even if there are similar, cheaper
glasses!
for a
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