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Thomas Edison tried two thousand different materials in search of a filament for the light bulb. When none worked satisfactorily, his assistant complained, “All our work is in vain. We have learned nothing.”
Edison replied very confidently, “Oh, we have come a long way and we have learned a lot. We know that there are two thousand elements which we cannot use to make a good light bulb.”
A lot of our behaviours, beliefs and emotions are driven by factors we are unaware of. If you’re in a happy, optimistic, ambitious mood, check the weather. Sunny days make people happier and more helpful.
In a taste test, you’re likely to have a strong preference for the first sample you taste – even if all of the samples are identical. The more often you see a person or an object, the more you’ll like it.
And what we think of as memories, we tell ourselves a new story each time we recall an event.