ПЕРЕВЕДИТЕ ТЕКСТ (БЕЗ ПЕРЕВОДЧИКА!!!) 30 БАЛЛОВ

Dear Sir Madam,

I am writing in response to Judy Boyle's article"Time To Declare War on in Advertising", which appeared in Saturday's paper. As someone who works the advertising profession, I have to say that many of Ms Boyle's views are exaggerated or simply wrong.

Firstly, I'm surprised that Ms Boyle, a journalist on one of the biggest daily newspapers, doesn't realise that of expensive If d exist, newspapers would be more and thinn er! And there is no doubt that there would be fewer titles to choose from. This is also of and Ms Boyle 1940s a to the days without advertising the Dark Ages of the return when there was one public TV channel, two public radio stations and dull magazines and newspapers? want a return to the two public radio stations and dull when there was one public TV channel, magazines and newspapers?

Ms Boyle complains about how irritating adverts are. I wonder if she has sense of noticed that adverts are entertaining and, above all, It's a sad fact that there are often more ideas and creativity in a thirty second commercial than there are in the that come before or after it Everyone has a favourite advert that we look forward to seeing. Adverts often capture the public's imagination and we talk about them and even start to use their slogans in everyday situations. Comedians make jokes about them. Pop video producers copy their ideas.

If adverts irritate Ms Boyle so much, there is a simple solution. The three- minute ad-break on TV is just enough time to make a nice cup of tea. And while you're in the kitchen, Ms Boyle, look at the box of teabags. Why did you decide to buy them? A long, serious discussion with friends about different teabags? Or was it perhaps thanks to a memorable thirty-second advert? Yours faithfully, Ashley Coates Coates Advertising Associates LONDON N5