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In the mid 1950s Guiliana Вenetton made her elder brother Luciano a multi-coloured pullover. The colours were more exciting than the ones normally used in men’s sweaters at that time. Luciano, who was then twenty and had worked as a men’s clothing salesman in Treviso, realized his 17-year-old sister’s talent. The two siblings sold their bicycle and accordion and scraped together enough cash to buy their first second-hand knitting machine in 1955. And so Вenetton was born. The bright colours in which the original sweater was knitted became its trademark.