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Advertising is very powerful.
The question is: is it a power
for good?
Advertising companies say advertising is necessary
and important. It informs people about new products.
Advertising hoardings in the street make our
environment colourful. And adverts on TV are often
funny. Sometimes they are mini-dramas and we wait for
the next programme in the mini-drama. Advertising can
educate, too. Adverts tell us about new, healthy
products. And adverts in magazines give us ideas for
how to look prettier, be fashionable and be successful.
Without advertising life is boring and colourless.
But some consumers argue that advertising is a bad thing. They say that advertising is
bad for children. Adverts make children ‘pester’ their parents to buy things for them.
Advertisers know we love our children and want to give them everything. So they use
children’s ‘pester power’ to sell their products. Finally, consumers say, if there is
advertising there must be rules. Some adverts advertise unhealthy things like
cigarettes and make people waste their money.
So there you are – good or
bad? I don’t know what you
think, but I’m going to watch
TV … until the adverts start.
Then I’m going to make a cup
of tea!
Вопросы:
1 Which sentences contain the main ideas?
2 Which sentences contain supporting
information?
3 Which sentences do we need for a
summary?