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Listening. Sentence completion


You will hear part of a talk about advertising jingles. For questions 1-10, complete the sentences with a word or short phrase (no more than TWO words).


One example of the contents of а basic (1) is а company name. The first modern jingle in 1926 advertised а breakfast cereal. The rules on radio advertising in the 1930s forbade the use of the (2) of goods during peak listening periods. The programme about а family began with а jingle for а (3), which was the first of its kind in the USA. In the 1950s, jingles were often created by (4). When the jingle became less popular, advertisers started to use (5). From the late 1980s, commercials have had to reflect а complete (6). Payments from advertisers have covered earnings lost due to (7)

of music. According to some (8), music that has а strong emotional connection to the listeners is easier to remember. An (9) is up to thirty seconds long.