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1. Russian companies moving into Asian markets are often attracted to Chinaprimarily for its growth and size. But increasingly they are finding that investment opportunities in Southeast Asia are too good to be ignored and making the move. The future of Russian business will depend not only on Russia attracting international players to its markets, but also on Russiancompanies making greater inroads internationally. Russian corporates are increasingly taking this step. Only a decade ago it was only Russian energy giants, or resources producers, that had moved into the global marketplace. Butmore and more, they are being joined by infrastructure and construction companies, machinery and equipment manufacturers and lessors, and Russian mobile telecommunications operators. More Russian corporate players can be expected to follow.
2. When Russian companies step into a global marketplace, they find many of the same challenges and issues that international players coming to Russia find.The laws and customs and systems are different. The Russian companies looking to move into markets in Asia and Europe, and in emerging markets, will need to understand a different business culture and legal framework, and ensure they have good advice on how best to work in that marketplace.