Помогите перевести текст, без переводчика. With her shopping list in hand, a supermarket customer is facing the challenge of selecting a breakfast cereal for her family The shelves are stocked with as many as 200 varieties. Should she buy wheat, corn, rice, bran, or oat cereal? Sweetened or plain? With added vitamins? With a plastic animal in the box? (her kids would like that.) Or should she buy the one she has a coupon' for, or the one with the funny ad on TV, or the one that is on sale? The shopper's ultimate choice is likely to be determined by some factor other than taste. Marketers create gimmicks to entice shoppers to buy one product instead of another. Often these have little to do with the food inside the boxes. They are only to attract shoppers. Marketing is a company's plan for selling a product. A marketing plan, administered by a marketing director, includes what to name the product, how to advertise it, how to price it, how to package it, and how to convince customers to buy it. In short, the goal of marketing is to channel a shopper's choices toward a single, specific product.
A marketing plan often begins with a survey to determine who is most likely to buy a certain type of product. Factors such as the sex, age, education, and income of future customers are considered. Then, a marketing team designs a plan aimed at a specific sector of the population, the group that they think is most likely to buy the product. Selling a perfume, a lawn mower, a ballpoint pen, and a pet food will obviously call for different marketing techniques. Sex appeal may sell perfumes but not pens, while humor may sell pens, but not perfumes. Reliable performance sells lawn mowers and pens, but not pet food. Rich people buy expensive perfumes. Students buy pens. Marketing teams must consider such factors when they design a marketing campaign.